It's A 10

Our story began with the idea that feeling good about your hair should be easy. Over the years, hair care has gotten confusing. Many brands have filled store shelves with an array of products that only seem to accomplish one thing. People have had to create their own concoction of products to get the results and hair health they are looking for.

It’s a 10 has changed that. Our hair care products provide exceptional results designed to deliver a combination of 10 benefits – all in one bottle.

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29 products
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It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
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It's A 10 Express Miracle Silk Hair Mask Deep Conditioner
$40.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Miracle Leave-In Potion Plus Keratin
$23.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Miracle Styling Mousse
$19.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Miracle Styling Serum
$33.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Miracle Blow Volumizer
$21.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Silk Express Miracle Silk Smoothing Balm
$22.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Miracle Blow Dry Styling Balm
$22.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Five Minute Hair Repair for Blondes
$22.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Blow Dry Miracle H20 Leave-In (100% Proof)
$26.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Blow Dry Miracle Glossing Leave-In
$26.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Miracle Moisture Shampoo
$25.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Miracle Deep Conditioner Plus Keratin
$26.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Miracle Shampoo Plus Keratin
$25.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
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It's A 10 Miracle Leave-In Plus Keratin
From $26.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Miracle Leave-In Lite
$26.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Potion 10 Miracle Instant Repair Leave-In
$26.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Express Miracle Silk Leave-In
$26.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Potion 10 Miracle Hair Mask Deep Conditioner
$40.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Miracle Clay Hair Mask For Blondes
$40.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Miracle Leave-in for Blondes
$21.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Miracle Brightening Blonde Shampoo
$25.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
He's A 10 3-In-1 Shampoo, Conditioner & Body Wash
$19.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Haire
Left Right Quick buy
It's A 10 Miracle Leave-In
From $21.00
It's A 10, Its a ten, Miracle, Shampoo Conditioner, Leave In, Spray, Dry Shampoo, Shine Spray, Milk, Silk, Hair Mask, Blow Dry, Split End Mender, Daily Shampoo, Daily Conditioner, Social Color Lounge, Ulta, On Sale, Healthy Hair
Quick buy
It's A 10 Miracle Daily Conditioner
$55.00